Campaigns that know which clients they brought in.
Track a campaign through to the deal, the project and the revenue, because they are all in the same system. Attribution stops being a guess.
Attribution ends where the CRM begins.
Campaign tools report clicks and leads. What they cannot tell you is which of those became a paying client, what that client was worth, or whether the work was profitable.
Replaces: campaign trackers, spreadsheet attribution, CSV round-trips
What you get
Connected to everything else.
What changes elsewhere in the business when something changes here.
Source and campaign travel with the lead into the pipeline.
Spend compared against revenue actually invoiced.
Existing relationships excluded from prospecting by default.
Three questions your assistant can answer about growth.
Crosses campaign spend with invoiced revenue and project margin.
Uses real delivery data rather than generic copy.
Finds long-standing, profitable, happy clients from the record.
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Marketing questions
Not yet. It plans, tracks and attributes them; sending happens in your email tool, with results recorded here. Native sending is on the roadmap.